Distinguish Between the Top-Down Approach and Bottom-Up Approach for Preparing

question 58

Essay

Distinguish between the top-down approach and bottom-up approach for preparing a sales forecast.

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Definitions:

Deceptive Pricing

A misleading practice where prices are manipulated or hidden to make products appear cheaper than they actually are.

Predatory Pricing

A competitive strategy where a business sells a product or service at a very low price with the intention of driving competitors out of the market.

Price Matching

A policy by retailers to match lower prices offered by competitors for the same product to attract or retain customers.

Geographical Pricing

Pricing strategy varying the price of products based on geographical location to reflect costs, market conditions, or consumer purchasing power.