Internal Record Systems,marketing Databases,competitive Intelligence Systems and Client Contact Systems

question 46

Multiple Choice

Internal record systems,marketing databases,competitive intelligence systems and client contact systems are examples of _____ systems.

• A)market knowledge
• B)surveying
• C)forecasting
• D)transactional

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Definitions:

AIDA Format

A marketing model that stands for Attention, Interest, Desire, and Action, used to guide the content of advertising and marketing materials.

Application Letter

A cover letter that goes along with a résumé, explaining to the recipient what is being sent, the purpose behind sending it, and the advantages they can gain by reviewing it.

AIDA Plan

A marketing strategy model that stands for Attention, Interest, Desire, and Action, used to guide advertising and sales tactics.

Application Letter

A document sent with one's resume to provide additional information on one's skills and experience, typically for a job application.