Which of the Following Information Captured by CRM Databases Is

question 22

Multiple Choice

Which of the following information captured by CRM databases is used mainly to facilitate market segmentation and target marketing?

• A)Transaction details
• B)Customer responses
• C)Customer demographics
• D)Instances of customer contact

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Definitions:

Investment Project

A project involving the allocation of funds or resources with the expectation of generating financial returns or benefits.

National Income

The total value of all goods and services produced by a country within a specific time period, measuring the economic performance.

Physical Capital

Tangible assets used in the production of goods and services, such as machinery, buildings, and vehicles.

United States

A country in North America consisting of 50 states and a federal district, known for its significant influence on world politics, economy, and culture.