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Principle-oriented consumers shop for products that demonstrate the consumer's success.
Rites
Standardized and recurring activities used at special times to influence the behaviors and understanding of organizational members.
Rituals
Are systems of rites.
Standardized Activities
Tasks or procedures that are uniform and consistent across different times or places, ensuring predictability and efficiency.
Cultural Analysis
The examination and interpretation of the behaviors, values, and artifacts of a society to understand its culture.
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