Each Market Segment Consists Of

question 2

Multiple Choice

Each market segment consists of:

• A)people with different needs and wants in terms of particular features,but who are willing to pay approximately the same amount for a product type.
• B)people with similar needs and characteristics that lead them to respond in a similar way to a particular product offering and marketing program.
• C)people who are similar with regard to specific characteristics,such as age,income,or sex,regardless of their product needs.
• D)a diverse group of people who share some characteristic,such as the Baby Boom generation,regardless of their product interests.

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Definitions:

Marginal Cost

The increase in cost resulting from the production of an extra product or service unit.

Marginal Cost

The cost of producing one more unit of a good or service, which may change with the level of output.

Fixed Cost

Expenses that remain constant regardless of production or sales volume, including rent, salaries, and insurance.

Total Cost

The total of all costs associated with producing goods or services, encompassing both constant and fluctuating expenses.