Which of the Following Steps Involved in the Construction of a Market

question 49

Multiple Choice

Which of the following steps involved in the construction of a market attractiveness/business position matrix requires that evidence-typically both qualitative and quantitative data-be collected to objectively assess each of the identified criteria to measure market attractiveness?

• A)Choose criteria to measure market attractiveness and competitive position
• B)Assess the current position of each potential target market on each factor
• C)Project future position for each segment
• D)Rate segments on each factor and plot results on matrices

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Definitions:

Australian Inland Taipan

A highly venomous snake native to central East Australia, considered one of the most venomous snakes in the world based on its LD50 rating in mice.

Eyelash Viper

A venomous snake known for its distinctive scales above the eyes, resembling eyelashes, found mainly in Central and South America.

Bacterial Spore

A dormant, highly resistant structure formed by some bacteria as a survival strategy in adverse conditions.