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When competitive position is medium and the market attractiveness is high,the firm's primary approach should be to:
P-value
The probability of encountering test data at least as extreme as what has been observed, with the assumption that the null hypothesis is valid.
Two-sided Test
A hypothesis test in which the critical area of a distribution is two-sided and tests whether a sample is either greater than or less than a certain range of values.
One-sided Test
A hypothesis test in which the alternative hypothesis specifies either an increase or a decrease, but not both.
P-value
The probability of obtaining a statistical summary (e.g., the difference in means) at least as extreme as the one observed in a study assuming the null hypothesis is true.
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