When Firms Develop Unique Marketing Programs for Each Targeted Country's

question 73

Multiple Choice

When firms develop unique marketing programs for each targeted country's consumers,they are segmenting on the basis of _____ and are assuming _____ among members of a market.

• A)country/homogeneity
• B)culture/heterogeneity
• C)psychographics/homogeneity
• D)demographics/heterogeneity

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Definitions:

Racial Formation

The process by which social, economic, and political forces determine the content and importance of racial categories, and by which they are in turn shaped by racial meanings.

Omi And Winant

Scholars known for their significant contributions to the theory of racial formation, explaining how race is socially constructed and how it functions in social and political contexts.

Modernity

A term referring to the period marked by the move from feudalism towards capitalism, industrialization, secularization, and the nation-state; represents the societal conditions and mindset resulting from these changes.

Capitalism

An economic system characterized by private or corporate ownership of capital goods, by investments determined by private decision, and by prices, production, and the distribution of goods determined primarily by competition in a free market.