Examlex
What are the basic target market selection strategies?
Falsifiability
A principle stating that for a hypothesis to be scientifically valid, it must be possible to conceive an observation or an argument which could negate it.
Intuition
The ability to understand or know something immediately, based on feelings rather than facts.
Cognitive Biases
Systematic patterns of deviation from norm or rationality in judgment, whereby inferences about other people and situations may be drawn in an illogical fashion.
Motivational Biases
Distortions in perception or judgment caused by personal desires, needs, or emotions rather than evidence or reason.
Q4: The process of _ allows us to
Q17: An industry's long term attractiveness can best
Q20: In context of the present regulatory environment,which
Q26: If a company such as Volvo adds
Q28: In situations where one or a limited
Q33: The success of buyers in their bargaining
Q53: The positioning grid provides a visual representation
Q55: During evaluation of alternative brands,consumers consider all
Q58: Gloria,a company dealing in toiletries,sells its Big
Q70: Physical positioning is the best approach to