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Geographic segmentation is important in retailing and many services businesses,where customers are unwilling to travel very far to obtain the goods or services they require.
Data-Gathering
The process of collecting information from various sources to address a specific research question or business problem.
Secondary Information
Data or knowledge that has been previously collected and is used for research or analysis, not obtained through direct sources.
Good Report Writing
Involves clear, concise, and well-structured presentation of information, aimed at effectively conveying the message to the reader.
Parenthetical Citations
In-text references, usually in author-date or author-page format, that give credit to the sources used in a document.
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