Examlex
The flattening of the world has flattened unique cultural and national characteristics,and the idiosyncratic preferences of customers.
Important Attributes
Key features or characteristics of a product or service that are significant to consumers and can influence their purchasing decision.
Trial Stage
A phase in product adoption or marketing where consumers are given the opportunity to try a product or service before making a purchase decision.
Hierarchy of Effects
A model in marketing that describes the stages a consumer goes through, from awareness to knowledge, liking, preference, conviction, and finally the actual purchase.
Adoption
The process of starting to use something new or integrating a new idea, habit, or technology into use.
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