Touch Mobile Service Providers Observes That the 55-65 and the 65-Plus

question 17

Multiple Choice

Touch mobile service providers observes that the 55-65 and the 65-plus segment with their high disposable incomes and their ability to devote time to new habits are a lucrative market opportunity for them.So they focus on this segment to increase the usage and penetration of Touch mobile's services.Which of the following demographic descriptors is being used as the basis for this market segmentation?

• A)Age
• B)Education
• C)Occupation
• D)Sex

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Definitions:

Norms

Shared rules or guidelines within a group or society that dictate appropriate and acceptable behavior, values, and beliefs.

Sociology

The scientific study of society, including patterns of social relationships, social interaction, and culture.

Human Ability

The range of skills, talents, and capacities possessed by individuals.

Social Life

Interactions and relationships among individuals in a society, including social activities and engagements.