Which of the Following Demographic Descriptors Is Used at the Microsegmentation

question 20

Multiple Choice

Which of the following demographic descriptors is used at the microsegmentation the process of segmentation of industrial markets?

• A)Age of the firm
• B)Size of the firm
• C)Industry affiliation
• D)Sex of the decider

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Definitions:

Public Policy

The principles, often unwritten, on which social laws are based; it guides decisions and actions of the government.

Political Activity

Actions or endeavors undertaken to influence government policy or election results, typically by individuals or organizations.

Tax-exempt Organizations

Nonprofit entities that are exempt from paying federal income tax due to their charitable, religious, educational, or similar purposes, as defined by the Internal Revenue Code.

Controversial

Topics or issues that provoke public disagreement or debate because of differing opinions and beliefs.