The Characteristics That Consumers Use to Evaluate Brand Alternatives in Terms

question 32

Multiple Choice

The characteristics that consumers use to evaluate brand alternatives in terms of how valuable each of these characteristics is to that consumer are referred to as:

• A)purchase predispositions.
• B)purchase structure.
• C)choice criteria.
• D)product criteria.

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Definitions:

Chemical Compounds

Substances formed by the combination of two or more different chemical elements held together by chemical bonds.

Pottery

The craft or profession of making objects from clay, fired at high temperatures to create bowls, vases, and other artifacts.

Primary Invention

The original creation of a new process, method, or device that significantly alters how people live or interact with their environment.

Secondary Innovation

The deliberate application or modification of an existing idea, method, or device.