The First Step in Constructing a Market Attractiveness/competitive Position Matrix

question 70

Multiple Choice

The first step in constructing a market attractiveness/competitive position matrix involves:

• A)assessing the current position of each potential target market on each factor.
• B)projecting the future position of each market based on expected environmental,customer,and competitive trends.
• C)identifying the most relevant criteria to measure market attractiveness and competitive position dimensions.
• D)developing a business strategy to assess product performance.

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Definitions:

Middle to Late Adulthood

A stage of human development typically characterized by aging and increased focus on life review, retirement, and adjusting to new social roles.

Late Adolescence

Late Adolescence is a phase of human development that typically occurs from ages 15 to 19, characterized by continued physical, cognitive, and emotional growth, and a further development of identity and independence.

Anxiety Disorder

A disorder in which anxiety is a central symptom.

U.S. Adults

Individuals residing in the United States who are legally considered adults, typically over the age of 18.