When Competitive Position Is Strong and the Market Attractiveness Is

question 71

Multiple Choice

When competitive position is strong and the market attractiveness is low,the firm's primary approach should be to:

• A)invest to build.
• B)build selectively.
• C)manage for earnings.
• D)protect and refocus.

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Definitions:

Retailing

The process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Downward-Sloping

Characteristic of a graph or curve that shows a decrease in one variable as another variable increases, commonly seen in demand curves.

Marginal Revenue

The extra revenue earned by selling an additional unit of a product or service.

Demand Curve

A graphical representation showing the relationship between the price of a good and the amount of it that consumers are willing and able to purchase at each possible price.