When Firms Develop Unique Marketing Programs for Each Targeted Country's

question 73

Multiple Choice

When firms develop unique marketing programs for each targeted country's consumers,they are segmenting on the basis of _____ and are assuming _____ among members of a market.

• A)country/homogeneity
• B)culture/heterogeneity
• C)psychographics/homogeneity
• D)demographics/heterogeneity

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Definitions:

Appearance

The way that someone or something looks to others, encompassing aspects such as style, cleanliness, and presentation.

Therapeutic Communication

An interactive process between the healthcare provider and the patient that aims to advance the patient's physical and emotional well-being.

Pacing

The strategy of distributing one's efforts or steps over time to manage energy or stress effectively.