Which of the Following Perceptual Attributes Are Influenced by Physical

question 65

Multiple Choice

Which of the following perceptual attributes are influenced by physical characteristics that are not related to them in any direct way?

• A)Simple physically based attributes
• B)Price of offerings
• C)Essentially abstract attributes
• D)Complex physically based attributes

---

Definitions:

Customer "Wants"

The desires or needs of customers that companies seek to satisfy with their products or services.

Production Process

The series of steps and operations involved in the creation of a product, from raw materials to the finished goods.

Customer Requirements

Specifications and needs explicitly stated by the customer which a product or service must meet.

Product Decision

The process of defining, developing, and managing the production of goods or services that meet customer needs and preferences.