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Positioning decisions only set the foundation for the development and implementation of effective marketing programs.
Q6: Early majority includes people who adopt a
Q7: Perceptual defense helps guarantee that consumers have
Q8: Which of the following statements is true
Q9: Perceptual attributes must be considered in positioning
Q10: Contractual entry modes are equity arrangements that
Q13: Channel management decisions involve the development of
Q62: Describe the five categories of adopters.
Q69: Corporate identity flows from the communications,impressions,and personality
Q72: Which of the following is true of
Q80: A start-up company wants to determine who