All of the Following Are Examples of the Product Policies

question 14

Multiple Choice

All of the following are examples of the product policies of a marketing program EXCEPT:

• A)product quality.
• B)diversity of product line.
• C)transportation medium of the product.
• D)the technical sophistication of the product.

---

Definitions:

Total Revenue

The total amount of income generated by the sale of goods or services related to a company's primary operations.

Quantity Demanded

The specific amount of a product that consumers are willing to buy at a given price, assuming all other factors are held constant.

Price Elastic

A measure of how much the quantity demanded of a good responds to a change in the price of that good. It indicates the sensitivity of consumers to price changes.

Total Revenue

The total income received by a firm from the sale of its products or services before any expenses are deducted.