The Generic Business-Level Strategy Which Attempts to Build Customer Perceptions

question 67

Multiple Choice

The generic business-level strategy which attempts to build customer perceptions of superior quality product,design or service is called:

• A)a cost leader strategy.
• B)a focus strategy.
• C)a differentiation strategy.
• D)a quality strategy.

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Definitions:

Federal Reserve Note

The official paper currency of the United States, issued by the Federal Reserve, and the most common form of U.S. banknotes in circulation.

Token Money

Money whose face value exceeds its cost of production, typically involving coins and paper money not backed by a commodity.

Legal Tender

The coins or banknotes that must be accepted if offered in payment of a debt.

Debit Cards

Plastic cards issued by banks that allow cardholders to transfer money electronically from their bank account when making a purchase.