_____ Involves the Use of a Family Brand Name Established

question 42

Multiple Choice

_____ involves the use of a family brand name established in one product class as a vehicle to enter another product class.

• A)Local branding
• B)Brand extension
• C)Line extension
• D)Individual branding

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Definitions:

Socially Responsible

A principle or practice whereby individuals or businesses make decisions and take actions that positively impact society, the environment, and the economy.

Ethical Standpoint

A perspective or approach to decision-making that considers moral principles and values.

Quarterly Profit Statement

A financial report issued by a company every three months that provides information about its revenue, expenses, and net profit during the quarter.

Long-Term Needs

Describes requirements or desires that are projected over an extended period, often associated with strategic planning and goals.