A Short Product Line

question 38

Multiple Choice

A short product line:

• A)is less profitable given the economies of scale.
• B)simplifies the inventories of both the company and its channel members.
• C)establishes a series of line extensions and family brands.
• D)is desirable during the later stages of developing a new product or service.

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Definitions:

Discount Period

A specified period within which a buyer can pay less than the full amount due by taking advantage of a discount offered by the seller.

Customer

An individual or entity that purchases goods or services from a business.

Sales Returns and Allowances

Concessions made to customers for returned merchandise or unsatisfactory goods, reducing sales revenue.

Office Supplies

Items used in offices for daily operations and tasks, including stationery, pens, paper, and other small equipment, often classified as current assets in accounting.