Which of the Following Statements Is True of Promotional Effort

question 8

Multiple Choice

Which of the following statements is true of promotional effort and market information?

• A)It is easy to control the behaviors of many independent middlemen.
• B)It is easy to find acceptable replacements for those who perform poorly.
• C)It is easier to control a company salesforce and company-owned warehouses,retail outlets,or websites.
• D)Firms can control activities relating to achieving high levels of promotional effort within a channel by using indirect and horizontally integrated channels.

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Definitions:

Resistance To Spending

The hesitation or unwillingness of consumers or organizations to use funds for purchasing products or services.

Overstock

An excess of inventory beyond what is needed, often leading to discounted sales prices to reduce the surplus.

Stalling Objection

A delay or hesitation during a negotiation or decision-making process, often due to concerns or uncertainty.

Easter Candy

Specially themed confectionery products that are marketed and sold around the Easter holiday.