The Theory of Transaction Cost Analysis (TCA)argues That When Substantial

question 31

Multiple Choice

The theory of transaction cost analysis (TCA) argues that when substantial transaction specific assets are involved:

• A)the cost of using independent channel members is lower than the cost of managing a company salesforce.
• B)the cost of using independent channel members is higher than the cost of managing a company salesforce.
• C)cost is not a consideration.
• D)cost should be evaluated for each individual transaction.

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Definitions:

Power

Refers to the capacity or ability to direct or influence the behavior of others or the course of events.

Influence Tactics

Strategies or methods used by individuals to persuade or direct others' behaviors and decision-making in a desired manner.

Immediate Outcome

The direct and initial result of an action or event, occurring as a direct consequence of that action or event.

Delayed Outcome

A result or effect that does not manifest immediately after the initiating action, but appears after a certain period of time.