One Incentive Used to Increase Personal Selling Effort in the Channel

question 28

Multiple Choice

One incentive used to increase personal selling effort in the channel is to:

• A)increase promotional allowances.
• B)provide display racks and signs.
• C)ensure exclusive territories.
• D)institute push money.

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Definitions:

Pricing Objectives

are the goals that guide how a business sets the prices of its products or services, with considerations for maximizing profits, capturing market share, or achieving other strategic aims.

Reference Price

A reference price is the price that consumers consider reasonable or fair for a product or service, which they use as a benchmark to evaluate the actual price.

Ribeye Steaks

A type of beef steak sliced from the rib primal of a beef animal, known for its rich marbling and flavor.

Fixed Cost

Costs that do not vary with the volume of production or sales, such as rent, salaries, or property taxes.