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Firms Can Assess Coverage by Measuring How Often Customers in a Territory

question 67

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Firms can assess coverage by measuring how often customers in a territory are called on by company or distributor salespeople and by the time required to fill and deliver an order.


Definitions:

Standard Cost

A predetermined cost of manufacturing, labor, and material as estimated in accordance with standards set by the company.

Direct Materials

These are raw materials that can be directly attributed to the production process of a product, such as steel for a car or flour for a bakery.

Materials Price Variance

The difference between the actual cost of materials used in production and the standard cost of those materials as budgeted.

Variance Reports

Reports that compare actual financial performance with budgeted or planned performance, highlighting deviations and areas requiring attention.

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