In Practice,sales Promotion Always Plays a Dominant Role in the Promotion

question 35

True/False

In practice,sales promotion always plays a dominant role in the promotion mix.

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Definitions:

Agency Relationship

A legal relationship where one party, the agent, is authorized to act on behalf of another, the principal, in dealings with third parties.

Negligent Hiring

A legal claim made against an employer for hiring someone who they knew or should have known was likely to behave in a dangerous or harmful manner.

Direct Liability

Direct liability is the legal responsibility that arises from one's own actions or omissions, directly causing harm or loss to another party.

Tortious Conduct

Actions by one party that cause harm or loss to another, which can be grounds for a civil lawsuit under tort law.