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How Many Gross Rating Points (GRPs)would Be There in a Media

question 47

Multiple Choice

How many gross rating points (GRPs) would be there in a media schedule,if an advertisement broadcasted through the schedule has a reach of 60% and the average frequency is 15?


Definitions:

Confusion

A state of being bewildered or unclear in one’s mind about something.

DSM-5

A complete classification system for mental disorders, the Fifth Edition of the Diagnostic and Statistical Manual of Mental Disorders is employed by medical professionals.

Withdrawal

Unpleasant, sometimes dangerous reactions that may occur when people who use a drug regularly stop taking or reduce their dosage of the drug.

Tolerance

The adjustment that the brain and the body make to the regular use of certain drugs so that ever larger doses are needed to achieve the earlier effects.

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