Roger,the CEO of Alfresco Solutions,strives to Maintain Good Relationships with Media

question 31

Multiple Choice

Roger,the CEO of Alfresco Solutions,strives to maintain good relationships with media personnel.He gives interviews and press releases to support his company's products.These activities are part of:

• A)cooperative advertising.
• B)sponsorship programs.
• C)public relations.
• D)trade extensions.

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Definitions:

Conversation Marketing

A marketing strategy focused on engaging with customers through conversations and interactions, using platforms such as social media, messaging apps, and chatbots.

Traditional Marketing

Marketing strategies that use traditional channels such as print ads, billboards, television, and radio broadcasting.

Social Networks

Platforms that enable users to connect, share, and communicate over the internet with friends, family, and like-minded individuals.

Electronic Data Interchanges

The computer-to-computer exchange of business documents in a standard electronic format between business partners.