It Is Possible to Measure the Proportion of Potential Customers

question 51

True/False

It is possible to measure the proportion of potential customers who are at each stage in the hierarchy when using communication hierarchy as the basis for setting advertising objectives.

---

Definitions:

Images

Mental representations or visual pictures in the mind.

Scientific Method

A systematic process for research and investigation that involves the observation, measurement, and experiment, and the formulation, testing, and modification of hypotheses.

Critical Thinking

The goal of critically examining and assessing a matter to develop an opinion.

Hypothesis

A proposed explanation made on the basis of limited evidence as a starting point for further investigation.