Gross Rating Points Are Calculated by Multiplying Reach by Average

question 33

True/False

Gross rating points are calculated by multiplying reach by average frequency.

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Definitions:

Pressure

The force applied perpendicular to the surface of an object per unit area over which that force is distributed.

Proprioception

The sense of the relative position of body parts and strength of effort being employed in movement, essentially how we perceive the position and movement of our bodies.

Somatosensation

The body's sensory system that includes the sense of touch, temperature, body position, and pain.

Gustation

The sense of taste, one of the five traditional senses, involving the perception of different flavors.