Porsche Outlines the Following to Promote Its New Models

question 78

Multiple Choice

Porsche outlines the following to promote its new models:
1) Target the businessmen between the ages of 35-55,with incomes of $60,000 or more
2) Make at least 20 percent of the target audience aware of the uniqueness of Porsche's engine
3) Make the audience feel the necessity to own the new Porsche model so as to experience the unique speed and style it offers
Which of the following key elements that should ideally be included in a good promotional objective is missing in this outline?

• A)A statement of how the audience should change
• B)Definition of target market
• C)A statement as to the degree of change desired
• D)A statement of how fast a change should occur

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Definitions:

President's Salary

The compensation awarded to the president of a company, reflecting the level of responsibility and the size and profitability of the company.

Product Cost

The total cost attributed to the production of goods or services, including direct materials, direct labor, and manufacturing overhead.

Carrying Cases

Containers or bags designed to protect and transport various items, often used for electronics, instruments, and equipment.

Direct Materials

Direct materials are the raw materials that can be directly associated with the production of goods, easily identifiable and quantifiable costs within the manufacturing process.