A Rate Card Specifies The

question 11

Multiple Choice

A rate card specifies the:

• A)the economic status of a media company's customers.
• B)the costs of advertising in a particular medium.
• C)the purchase parity of the target audience.
• D)economic status of a particular medium's audience.

---

Definitions:

Ethical

Pertaining to or dealing with morals or principles of morality; pertaining to right and wrong in conduct.

Sociocultural

Refers to the social and cultural aspects and phenomena that influence the behavior of societies and individuals.

Twenty-Somethings

A term referring to individuals in their twenties, often highlighting their specific sociocultural or economic characteristics.

Tattoos

Are permanent markings made on the skin by inserting ink, dyes, and pigments, either indelible or temporary, into the dermis layer to change the pigment.