Marketers' Concerns Over the Effectiveness and Efficiency of Their Websites

question 25

Multiple Choice

Marketers' concerns over the effectiveness and efficiency of their websites have led to the development of _____,software solutions that monitor and summarize website usage patterns.

• A)central remote server system
• B)web analytics
• C)search engine optimization
• D)cloud computing

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Definitions:

Comparable Worth

A principle that calls for equal pay for work of equal value by considering the nature, skill, and responsibility of work, aiming to address gender pay gaps.

Americans with Disabilities Act (ADA)

A civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and private places open to the general public.

Qualification Standards

Established criteria that individuals must meet to be eligible for a particular position or task, often related to education, experience, and skills.

Disabled Workers

Individuals with disabilities who are part of the workforce, sometimes referring to the special legal protections and accommodations they are entitled to.