_____ Refer to Existing Products That Are Targeted at New

question 17

Multiple Choice

_____ refer to existing products that are targeted at new applications and new market segments.

• A)Line extensions
• B)Brand extensions
• C)Innovations
• D)Repositionings

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Definitions:

Yield To Maturity

The cumulative income projected from a bond, provided it is retained till its expiration, factoring in both the interest disbursements and principal reimbursement.

Rate Of Return

The gain or loss on an investment over a specified time period, expressed as a percentage of the investment's cost.

Par Value

The face value of a bond or stock, which is the amount paid back to the bondholder at maturity.

Coupon Bond

A type of bond that pays the holder a fixed interest rate (coupon rate) over the bond's lifetime and repays the principal at maturity.