Mass-Market Penetration Tends to Be Most Successful for Pioneers When

question 74

Multiple Choice

Mass-market penetration tends to be most successful for pioneers when:

• A)entry barriers inhibit or delay the appearance of competitors.
• B)the number of triers and adopters in a targeted market segment is less.
• C)there is no scope for establishing network effects.
• D)their marketing programs include relatively less promotional expenditures.

---

Definitions:

McGregor's Prescriptions

Approach proposed by Douglas McGregor in management theory, advocating for leadership and motivational strategies based on the assumptions of Theory X and Theory Y.

Morale Problem

A situation in an organization where employee confidence, enthusiasm, and discipline are significantly diminished.

Fringe Benefits

Additional compensations provided to employees on top of their regular salary, such as health insurance, retirement plans, and paid time off.

Older Employees

Individuals in the workforce who are typically considered to be near or beyond the traditional age of retirement, offering valuable experience and stability.