Tinker Bells,the Company Which Had First Come Out with Laundry

question 47

Multiple Choice

Tinker Bells,the company which had first come out with laundry detergent,enjoys a well established stable position in the present market.Its primary objective is to increase satisfaction,loyalty,and repeat purchase among current customers by building on existing strengths and appeal to late adopters with same attributes and benefits offered to early adopters.Given its relatively homogeneous market and the fact that its competitors have not succeeded in achieving its quality standards,the company's marketing strategy has proved to be successful.Which of the following marketing strategies is the company pursuing?

• A)Market expansion strategy
• B)Flanker strategy
• C)Confrontation strategy
• D)Fortress strategy

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Definitions:

Brain Activity

The functioning and processes that occur within the brain, including neural activity, electrical impulses, and biochemical reactions.

Hemispheric Activity

Refers to the functioning and activities occurring in the left and right hemispheres of the brain, impacting processes like language, spatial abilities, and emotion.

Consciously Perceived

Something that is noticed or understood by an individual using conscious awareness or attention.

Built-In Mechanism

An inherent procedure, function, or process that is an integral part of a system or organism, often referring to biological or psychological processes.