A Firm Increases Its Ability to Attract New Customers by Developing

question 6

Multiple Choice

A firm increases its ability to attract new customers by developing new product offerings aimed to capture a variety of user segments.It also improves its ability to retain current customers as market fragments.The firm is most likely pursuing the _____ strategy.

• A)market expansion
• B)fortress
• C)confrontation
• D)defensive

---

Definitions:

Accounts Payable

Money owed by a company to its creditors or suppliers for goods and services that have been received but not yet paid for.

Debit Entry

An accounting entry that increases an asset or expense account, or decreases a liability, equity, or revenue account.

Credit Entry

An accounting entry that increases a liability or equity account or decreases an asset or expense account.

Service Revenue

Income earned by a company for services provided to customers or clients.