Which of the Following Is a Major Objective of Firms

question 41

Multiple Choice

Which of the following is a major objective of firms following a fortress strategy?

• A)Increasing customer base by focusing on creating new products
• B)Protecting against losses of customers by beating its competitors prices
• C)Protecting against losses of customers by developing a second entry
• D)Increasing satisfaction of customers by building on existing strengths

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Definitions:

Alderfer

A psychologist known for developing the ERG (Existence, Relatedness, and Growth) theory as an extension of Maslow's hierarchy of needs.

Psychological Growth

The development of an individual’s emotional and cognitive capabilities and their capacity for adaptive behavior and understanding.

Interpersonal Relationships

The connections and interactions between two or more people, which can affect both personal and professional contexts significantly.

Two-Factor Theory

proposes that job satisfaction and dissatisfaction are influenced by two separate sets of factors: hygiene factors that can prevent dissatisfaction and motivators that can foster job satisfaction.