Tinker Bells,the Company Which Had First Come Out with Laundry

question 47

Multiple Choice

Tinker Bells,the company which had first come out with laundry detergent,enjoys a well established stable position in the present market.Its primary objective is to increase satisfaction,loyalty,and repeat purchase among current customers by building on existing strengths and appeal to late adopters with same attributes and benefits offered to early adopters.Given its relatively homogeneous market and the fact that its competitors have not succeeded in achieving its quality standards,the company's marketing strategy has proved to be successful.Which of the following marketing strategies is the company pursuing?

• A)Market expansion strategy
• B)Flanker strategy
• C)Confrontation strategy
• D)Fortress strategy

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Definitions:

Survey Research

A research method involving the collection of data from a predetermined group of respondents to gather information and insights on various subjects.

Large Group

a gathering of people, typically more than 20, brought together for a common purpose or activity.

Development

The process of growth and change that occurs within an organism or organization over time, encompassing physical, cognitive, and social aspects.

Cognitive Theories

Cognitive theories are psychological frameworks that emphasize mental processes such as thinking, memory, perception, and problem solving as the principal components in understanding behavior.