A Gap Between a Customer's Expectations and a Marketer's Perceptions

question 44

True/False

A gap between a customer's expectations and a marketer's perceptions can be removed by collecting necessary information to determine what service attributes customers consider important.

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Definitions:

Actuate

To motivate or move someone to action.

Extreme Sport

A category of sports that involves high levels of risk, adrenaline, and often requires a great degree of skill, agility, and endurance.

Medical Marijuana

Cannabis prescribed by healthcare providers to treat certain medical conditions and symptoms.

Credibility Speaker

The trustworthiness, expertise, and authority a speaker is perceived to have by an audience.