When Consumers Make Unrealistic Expectations Due to a Firm's Marketing

question 72

True/False

When consumers make unrealistic expectations due to a firm's marketing techniques,a gap between service quality specifications and service delivery occurs.

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Definitions:

George Kelly

An American psychologist known for his development of personal construct psychology.

Interpersonal Circumplex

A model that categorizes and describes human interpersonal behaviors and personality traits along two dimensions: dominance and warmth.

Skills

The ability to do something well; expertise or competence in a particular activity or domain.

Challenges

In a general context, challenges are obstacles or difficulties that need to be overcome, often requiring effort, skill, or strategy.