A Strategy Designed to Increase the Proportion of Users by Converting

question 69

Multiple Choice

A strategy designed to increase the proportion of users by converting current nonusers in one or more major market segments where the market is relatively homogeneous with only a few large segments is referred to as a(n) _____ growth extension strategy.

• A)increased penetration
• B)profitable survivor
• C)extended use
• D)market expansion

---

Definitions:

Independent Variable

A variable in an experiment or study that is manipulated or controlled by the researcher to test its effect on the dependent variable.

Exact Value

The precise, unrounded value of a number or expression without any approximation.

Sample Coefficient of Correlation

A measure indicating the degree and direction of linear relationship between two quantitative variables within a sample.

Estimated Regression Line

A line calculated from sample data that best fits the scatterplot of the data points, used to make predictions.