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An extended use strategy is appropriate for an industry's share leader because such firms can more likely gain and retain a substantial share of new customers than smaller firms with less-well-known brands.
Testcross
Cross, between an individual with a dominant phenotype and an individual with a recessive phenotype, to determine whether the dominant individual is homozygous or heterozygous.
Dominant Phenotype
The phenotype or trait that is expressed in an organism's appearance when two different alleles or versions of a gene are present.
Homozygous Recessive
A genetic condition where an individual possesses two identical recessive alleles for a particular trait, resulting in the expression of the recessive phenotype.
Genotypic Ratio
The numerical relationship showing the assortment of genotypes resulting from a genetic cross.
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