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Which of the following is necessary is the first step in removing the gap between the customer's expectations and the marketer's perceptions?
Limited Partnership
A partnership arrangement with at least one general partner who manages the business and is liable for its debts, and one or more limited partners with liability restricted to their investment.
Breach
The violation or non-fulfillment of a legal agreement or obligation.
Warranty
A promise, typically made by a seller to a buyer, regarding the condition or quality of a product.
Mutual Funds
Investment programs funded by shareholders that trade in diversified holdings and are professionally managed.
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