A Strategy Designed to Increase the Proportion of Users by Converting

question 69

Multiple Choice

A strategy designed to increase the proportion of users by converting current nonusers in one or more major market segments where the market is relatively homogeneous with only a few large segments is referred to as a(n) _____ growth extension strategy.

• A)increased penetration
• B)profitable survivor
• C)extended use
• D)market expansion

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Definitions:

Prima Facie

A Latin term meaning "on its face" or "at first glance"; it refers to evidence that, unless rebutted, would be sufficient to prove a particular proposition or fact.

Duress

A situation where an individual is forced or pressured into making a decision against their will or judgement through threats or coercion.

Telekenex IXC

A telecommunications service provider known for offering voice and data services to businesses.

Unilateral Contract

A promise exchanged for an act.