Prospector Business Units Are Likely to Perform Better on the Critical

question 72

True/False

Prospector business units are likely to perform better on the critical dimensions of new product success when organizational decision making is relatively centralized.

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Definitions:

Soma

The body of a neuron, containing the nucleus and metabolic machinery necessary for maintaining cell functions.

Acetylcholine

A neurotransmitter in the nervous system involved in muscle activation, memory formation, and the modulation of other neural activities.

Monoamines

A group of neurotransmitters, including dopamine, serotonine, and norepinephrine, that play key roles in regulating mood, arousal, and cognition.

Endorphins

Natural, opiate-like neurotransmitters linked to pain control and to feeling pleasure.