A Prospector Strategy Is Most Likely to Have

question 34

Multiple Choice

A prospector strategy is most likely to have:

• A)relatively little synergy and few shared programs.
• B)little synergy in areas central to differentiation and shared programs elsewhere.
• C)more shared programs in areas central to differentiation.
• D)high synergy and shared programs.

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Definitions:

Showrooming

The practice of examining merchandise in a traditional brick-and-mortar retail store without purchasing it, then shopping online to find a lower price for the same item.

Online Promotions

Marketing activities conducted via the internet, including social media advertising, email marketing, and search engine marketing, aimed at increasing brand visibility and sales.

Webrooming

The practice of researching products online before buying them in a physical store, contrasting with showrooming.

Examining Products

The comprehensive analysis and evaluation of a product's design, features, quality, and market positioning to assess its competitiveness and potential for success.