Measures Relating to Customer Preferences and Satisfaction Are Essential As

question 2

Multiple Choice

Measures relating to customer preferences and satisfaction are essential as:

• A)they are the main financial indicators.
• B)an early warning of impending problems and opportunities.
• C)they tell the marketing manager what the profitability has been in the past.
• D)they provide the marketing manager with a benchmark.

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Definitions:

More Elastic

Describes a situation where a product or service's demand changes more significantly in response to a change in price.

Decrease Price

A pricing strategy where a company reduces the cost at which an item is sold in order to stimulate demand or gain competitive advantage.

Price-cost Margins

The difference between the selling price of a product and its cost of production, often expressed as a percentage.

Wine Merger

The combining of two or more companies engaged in the wine industry, aiming to increase market share, efficiency, or geographic reach.